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TARGETS - CRITICAL TO SUCCESS OR A TIME WASTER?


Measuring performance, defining class targets and communicating results are critical to the success of Group Exercise Management.


SET UP TARGETS FOR EVERY CLASS

You need to set up capacity and attendance targets for each class on your timetable. This not only gives you the opportunity to see where you currently sit but also gives you the opportunity to set a long term goal, in other words your Vision & Mission for Group Exercise.

You need to set up capacity and attendance targets for each class on your timetable

In an ideal world, you would be setting up targets at 3 different levels. However if this is not the case, you can still work closely with your team to ensure they work hard to achieve them and then make a case to the management and ownership of the facility that shows how group exercise has contributed to membership growth, increased attendance and increased retention.


Setting targets and capacity is done at 3 levels:


1. CLUB TOTAL

This target is set by the Owner of the business and is a target that they expect to see in the Group EX space. Most targets would be set aiming for 50% of attendance or higher from the total attendance expected per week.


2. GROUP EX WEEKLY VISITS

This target it set by the Owner and the GXM, looking at each program individually, the type of member the centre has and what the expectation is from the Owner.


3. INDIVIDUAL CLASS TARGET

This is set by the GXM and the GXI and takes into consideration the target that has been set by the Owner.


Below is an example of both capacity and targets:


CAPACITY

Capacity of the room is exactly that, the capacity that the room can handle for that particular program. If you have 50 SMARTBARS then your capacity would be 50 for BODYPUMP no matter what time of the day BODYPUMP would be on. If you have 42 BODYBIKES then your capacity would be 42 for RPM no matter what time of the day RPM would be on.


TARGET

The target you set per class, is determined by the following factors:

  • Capacity of the room – determined by equipment or not

  • Number of members

  • Past attendance

  • Instructor

  • Program type

  • Time of day

  • Day of week

  • Season

  • Marketing plans

show how group exercise has contributed to membership growth, increased attendance and increased retention

For some of you, there are significant challenges to face but, as the GXM in your facility, your role is to LEAD. Sometimes you have to take bold, decisive action, and setting targets is critical to the ongoing success of Group EX in your facility.


If you’d like to get some assistance on this please e-mail us consulting@groupex.com.au and we'll book in a time for a chat.

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