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VISION, MISSION, VALUES & GOALS = PURPOSE



Vision, mission, values, and goals are all important components of any successful fitness centre. They provide a clear sense of direction and purpose and serve as a guide for decision-making and strategic planning.


they provide a clear sense of direction

A vision is a statement that describes the fitness centre's desired future state. It should be inspiring, ambitious, and provide a clear picture of what the fitness centre hopes to achieve in the long-term. A vision statement should be something that employees and stakeholders can rally behind and strive to make a reality.


A mission statement, on the other hand, is a statement that describes the fitness centre's purpose and what it aims to do. It should be concise and specific, and outline the fitness centre's core values and objectives. It should also reflect the fitness centre's unique position in the market and the value it provides to its customers.


Values are the principles that guide a fitness centre's actions and decisions. They reflect the fitness centre's culture and beliefs, and provide a framework for ethical behavior. The fitness centre's values should be consistent with its mission and vision, and should be communicated clearly to employees and stakeholders.

Goals are specific, measurable, and time-bound objectives that a fitness centre sets for itself to achieve its vision and mission. Goals should be aligned with the fitness centre's values and should be set at all levels of the organization. They should be realistic, but also challenging, and should be reviewed and updated regularly.

aligned with each other and communicated clearly to employees


In summary, vision, mission, values, and goals provide a framework for a fitness centre's direction and purpose. They should be aligned with each other and communicated clearly to employees and stakeholders. By setting clear and ambitious goals, a fitness centre can work towards achieving its vision and fulfilling its mission, while staying true to its values.


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